Gosh, have I made some whopping great big mistakes blogging! Whoppers, I tell you! I’m constantly trying to figure out the right way to talk to PRs, organise meetings for sponsored content, re-design my rate card, tinker with how to drive traffic to certain posts, figure out what the hell SEO is, get better at photographing just about everything, and schedule enough posts for the next three months. (Did someone say pipe dream?) The list just never stops! And, on top of all that, I never know if I’m going about all of these things ‘the right way’.
Like I said, I’ve made some pretty big gaffes. We’re all human, and nobody is perfect—I get that. (Don’t worry, I’m not off the hook that easily, because I’m going to be sharing some of the mistakes in another post that I’ve personally made—complete with the background to the who*/what/why/when.) Today, however, I’m sharing rookie mistakes I’ve observed (and have probably been guilty of at some time) over the short minute I’ve been blogging, and what I would avoid if I were starting a blog/have a blog/do not have a blog. MC
- TAKING THE PISS:Let me set the scene. About a year ago, I was at a pretty fancy media dinner (A new and expensive restaurant that had just opened it town.), it was a pretty small group and the PR had generously organised a degustation, with wine on offer. As dinner went on, there was one person who kept ordering really expensive cocktails and showing off about it. Taking one sip, and ordering another and another and another until there were four cocktails just sitting, barely touched, on the table. I could see the PR visibly grimacing from across the table at the behaviour—and to be honest, I thought it was just taking the piss. It was embarrassing. So embarrassing! (Turns out this person has a bit of a bad name around town with some bloggers refusing to have anything to do with them…but it still makes me cringe.)
- ACTING ENTITLED:Oh dear, this one is equally cringe-worthy. They didn’t get invited to an event or sent a product they see similar category bloggers have been sent, so they get on social media and complain that they didn’t get said invite/product. And they even @ the brand/pr/company—because they’re totally doing them a favour and they should be thankful that they’re even talking about the brand! Or worse, they’re friends with the PR on facebook so they put up a passive aggressive rant about how they feel so wounded and hurt and whatsapp all their friends to ‘like’ the post. I don’t even know where to start with this one. You can’t even make this stuff up!
- FEELING SELF-IMPORTANT:It’s so funny what a bit of fame on the ol’ gram can do. If you’re lucky enough to have a good ol’ instagram community that follow you, the important thing to remember is, you’re famous—ON THE INTERNET. I liken this to someone that was popular at high school; it doesn’t translate outside of the walls of I-Was-Voted-The-Prettiest-Girl-In-My-Grade High. The same way, how someone looks amazing and charming on instagram, but is awkward in real life, shrugs their shoulders and mumbles when you meet them in person. (Trust me, this happens, a lot!) All of sudden, they’ve forgotten the brand that once supported them by lending them clothes, or the blogger who started out at the same time, or the girl they went to high school with (pre-nose job) and before facetune even existed. (Ahhh, I guess that’s what #flashbackfridays are for.)
[the food]What mistakes have you made? Sharing is caring! [/the food]
IT’S ALL ABOUT THE DETAILS,
* Well, maybe not the who…