About

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[the food]Champion of newness™ [/the food]

I know you’re busy. In fact right now, you’re probably multitasking between writing an email, organising lunch and getting that presentation ready. You’re smart (not that you need to brag about it) and you’re important (and not just to me). But most of all, your time is precious.

MsCritique.com is a beauty, luxury and lifestyle blog  that aims to chronicle the pursuit of a fabulous lifeno, not the kind you see on the Rich Kids of Instagrambut rather a curated cultural edit of newness. Attainable and aspirational. The experiences you can afford right now, with a sprinkling of the things you look forward to enjoying in the near future.

Consider me, your very own personal concierge. Your Chuck Norris of the internetif you willkarate chopping my way through the mundane and banal. I’ll be doing all the footwork to bring you a daily dose of everything from supermarket cheap thrills, tidbits from behind the red velvet rope to showing you luxury all over the world like you’ve never seen before.

Lions, tigers and bears, oh my!

[the food] A bit about The Editor [/the food]

THE BIG BIT:

An advertising art director by day, I was no longer content ‘just making ads’. By then it had become apparent that the ‘veil’ had been lifted and the digital landscape was shiftingand fast. Research groups revealed three major trends at the time. People were looking for instant gratification, demanding full transparency (not just brands, but from the media they consumed), but most tellingly, they were on the hunt for the next big thing. They were hungry for ‘new’.

My goal is to make MsCritique.com an online destination for the time poor, culturally curious and online savvy. To become a  ‘Champion of Newness’.  A one-stop shop for those with an insatiable appetite for news on the latest lip-gloss, greatest gadget, newest nightclub and hippest happenings as they happen—all over the world.

THE LITTLE BIT:

I’m hopelessly addicted to smoked salmon. Can’t say no to a cup of English breakfast tea. Love nothing more than the sound of rain on a tin roof. Always fighting off my kitty, Ninja. Mad about SilverFox. Love my Mum. Love hotels, particularly the five star kind. Private butler? I wouldn’t say no. Nuts about anything coconutty. On massive journey to taste the glorious buffet that is the world, sans guy who takes the last piece of cake.